Introduction

Wrap Technologies, Inc. ("Wrap," "we," "us," or "our") is committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at wrap.com, use our products and services, or interact with us in other ways.

By using our website or services, you acknowledge that you have read and understood this Privacy Policy and agree to the collection, use, and disclosure of your information as described herein.

Information We Collect

Personal Information You Provide

We collect information you voluntarily provide to us, including:

• Contact Information: Name, email address, phone number, mailing address, job title, agency or company name

• Account Information: Username, password, and other credentials when you create an account

• Communication Data: Information you provide when contacting us, including support requests, feedback, and correspondence

• Training Records: Certification data, training completion records, and performance metrics for WrapTactics users

• Business Information: Agency details, procurement requirements, and operational needs shared during sales processes

• Event Information: Registration details for webinars, training sessions, or conferences

Information Collected Automatically

When you use our website or services, we automatically collect:

• Technical Information: IP address, browser type and version, operating system, device identifiers

• Usage Data: Pages visited, time spent on pages, click-through rates, and navigation patterns

• Performance Data: System performance metrics, error logs, and diagnostic information

• Location Data: General geographic location based on IP address

• Cookies and Tracking Technologies: Information collected through cookies, web beacons, and similar technologies

Information from Third Parties

We may receive information about you from:

• Business Partners: Law enforcement agencies, distributors, and authorized resellers

• Public Sources: Publicly available information about law enforcement agencies and personnel

• Service Providers: Third-party platforms that integrate with our services

• Professional Networks: Industry contacts and referrals

How We Use Your Information

We use your information for the following purposes:

Core Business Operations

• Providing and maintaining our products and services

• Processing orders, payments, and fulfilling product deliveries

• Managing customer accounts and providing technical support

• Administering training programs and maintaining certification records

• Facilitating communication between our team and customers

Marketing and Communications

• Sending promotional materials about new products, services, and updates

• Providing industry news, best practices, and educational content

• Inviting you to events, webinars, and training opportunities

• Conducting market research and gathering feedback on our services

Legal and Compliance

• Complying with legal obligations and regulatory requirements

• Protecting our rights, property, and safety, and that of our customers

• Preventing fraud, unauthorized access, and other illegal activities

• Enforcing our terms of service and other agreements

Analytics and Improvement

• Analyzing website and service usage to improve user experience

• Developing new products and services based on customer needs

• Conducting research and development activities

• Monitoring and improving the security of our systems

Information Sharing and Disclosure

We may share your information in the following circumstances:

With Your Consent

We will share your information when you have given us explicit consent to do so.

Service Providers

We share information with trusted third-party service providers who assist in:

• Payment processing and financial services

• Cloud hosting and data storage

• Customer relationship management

• Email marketing and communication platforms

• Analytics and performance monitoring

• Training delivery and certification management

Business Partners

We may share information with:

• Authorized distributors and resellers

• Technology integration partners

• Training and certification organizations

• Industry associations and professional groups

Legal Requirements

We may disclose information when required by law or in response to:

• Valid legal processes, such as subpoenas or court orders

• Government investigations or regulatory inquiries

• Requests from law enforcement agencies

• National security or public safety concerns

Business Transfers

If we undergo a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction, subject to appropriate confidentiality protections.

Emergency Situations

We may share information to protect the vital interests of individuals or to address emergency situations involving public safety.

Data Security

We implement appropriate technical and organizational measures to protect your information against unauthorized access, alteration, disclosure, or destruction. Our security measures include:

• Encryption: Data transmission and storage using industry-standard encryption protocols

• Access Controls: Restricted access to personal information based on job responsibilities

• Network Security: Firewalls, intrusion detection systems, and regular security monitoring

• Employee Training: Regular security training for all personnel handling personal information

• Incident Response: Procedures for detecting, reporting, and responding to security incidents

• Regular Audits: Periodic security assessments and compliance reviews

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

Data Retention

We retain your information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Specific retention periods include:

• Customer Records: Maintained for the duration of the business relationship plus 7 years

• Training Records: Retained in accordance with law enforcement training requirements

• Communication Records: Maintained for 3 years for customer service purposes

• Technical Logs: Retained for 12 months for security and operational purposes

• Marketing Data: Maintained until you opt out or request deletion

Your Rights and Choices

Depending on your location and applicable laws, you may have the following rights:

Access and Portability

• Request access to the personal information we hold about you

• Obtain a copy of your information in a structured, machine-readable format

Correction and Updates

• Request correction of inaccurate or incomplete information

• Update your contact preferences and account settings

Deletion and Restriction

• Request deletion of your personal information, subject to legal and business requirements

• Request restriction of processing in certain circumstances

Objection and Withdrawal

• Object to the processing of your information for marketing purposes

• Withdraw consent where processing is based on consent

Marketing Communications

You can opt out of marketing communications by:

• Clicking the "unsubscribe" link in promotional emails

• Contacting us directly at privacy@wrap.com

• Updating your preferences in your account settings

Cookies and Tracking Technologies

Our website uses cookies and similar technologies to enhance your experience and provide our services. Types of cookies we use include:

Essential Cookies

Required for basic website functionality, including:

• Authentication and security

• Shopping cart and checkout processes

• User preference settings

Analytics Cookies

Help us understand how visitors use our website:

• Google Analytics for usage statistics

• Performance monitoring tools

• Heat mapping and user behavior analysis

Marketing Cookies

Support our marketing and advertising efforts:

• Conversion tracking for advertising campaigns

• Social media integration

• Personalized content delivery

You can control cookies through your browser settings, but disabling certain cookies may limit website functionality.

International Data Transfers

Wrap Technologies is based in the United States, and we may transfer your information to countries outside your residence for processing and storage. When we transfer information internationally, we implement appropriate safeguards, including:

• Standard contractual clauses approved by relevant authorities

• Adequacy decisions recognizing equivalent data protection standards

• Certification under recognized privacy frameworks

• Other legally recognized transfer mechanisms

Children's Privacy

Our services are not directed to individuals under the age of 18, and we do not knowingly collect personal information from children. If we become aware that we have collected information from a child without parental consent, we will take steps to delete such information promptly.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices, services, or legal requirements. We will notify you of material changes by:

• Posting an updated policy on our website

• Sending email notifications to registered users

• Providing notice through our services or other communications

Your continued use of our services after changes become effective constitutes acceptance of the updated policy.

Contact Information

If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:

Wrap Technologies, Inc.
Privacy Officer
3480 Main Hwy, Suite 202
Miami, FL 33133

Email: privacy@wrap.com
Phone: 1.800.583.2652

For European Union residents:
If you are located in the EU and have concerns about our privacy practices, you may also contact your local data protection authority.

This Privacy Policy is effective as of the date listed above and applies to all information collected by Wrap Technologies, Inc. through our website, products, and services.